Ontario’s Revel Cider goes nuts for one-year anniversary
Wines in Niagara | March 2016 | Rick Vansickle
It doesn’t get any more grassroots or visceral than the craft cider industry in Ontario. The start-ups thrive on the fringes, working their asses off, taking no salary for a year or more, and pressing out one crazy concoction after another. Some work, some don’t, but they keep driving on.
They can only hope one tweet, one Facebook post catches fire and captures the imagination of drinks lovers in the hopes they will seek out the miniscule production of the latest one-off elixir on tap at some funky bar in downtown Toronto.
It’s called brand building, and the small, boutique craft cider makers have to do it one keg at a time, day after day after day, with no budget and little financial backing….