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How, and why I started Revel.

The real story.

(This is a reproduction of an email from our newsletter - to get more content like this, sign up here)

Hi there,

My name is Tariq.

I'm the founder of Revel Cider, but you can just call us Revel. We make a heck of a lot more than cider after all.

Back in 2014, I was in university studying, but I'd always had an interest in unique flavours—the more obscure the ingredients, the better. I fell in love with fruit back in high school, after reading The Fruit Hunters by Adam Leith Gollner.

Like many university students, I was discovering alcohol for the first time. I was drinking mass produced cider because there wasn't any good stuff available back then, and I certainly couldn't afford it if it existed.

After a year, my palate was shot from all the sugary ciders. I moved to an organic farm for a summer internship, and decided to try my hand at fermenting my own.

When I went back to school the next fall, I was hooked on making dry ciders. I'd host murder mystery parties with my roommates and run a less-than-legal cash bar, selling my homemade fermentations in order to buy more apples for my next experiment.

After endless hours of research, trial and error, (and a small grant from the university) Revel was born.

Since 2014, we've been on a mission to create some of the best ciders in Canada. And in 2020, awarded us the title of 3rd best cidery in the world.

But what does a beer website know right?

So while you could say I wasted my time at uni not getting a degree, I love that I'm able to bring my love for whimsical flavours to others that share the urge to drink better things.

Anyways, I just wanted to say thanks for supporting us all this time. It's been a stressful year and a half all around.

I don't have anything new to sell you today, I just wanted to say thanks.

So thank-you. 


Founder—Revel Cider

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